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Service 02

LAUNCH

Product and business launch support, delivered as a monthly advisory: two one-hour sessions a month, plus async access in between. We validate the problem, sharpen the offer, price it properly and go to market — until you have paying customers and a motion you can repeat.


BOOK A FREE 15 MIN CALL  SEE PACKAGES

3 MO

MINIMUM ENGAGEMENT

ASYNC

ACCESS BETWEEN CALLS

2 × 1H

SESSIONS PER MONTH

350+

STARTUPS COACHED

Who's it for


Pre-launch

You have an idea and a prototype, and you need to know whether anyone will pay before you burn a year building.

Early Traction

You have a handful of customers but no repeatable way of getting them. We turn luck into a system.

New market or product

You are launching a second product, a new segment or a new country and need a plan that does not cannibalise the first.

What we do

THE PROCESs

1H session, twice a month, to coach and guide you towards building a successful company.


01 — Problem & market validation

Before anything is built or scaled, we make sure the problem is real, painful and paid for. Customer interviews, market sizing and a clear verdict on where the demand actually sits.

  • Customer interview guide & synthesis
  • Problem / solution fit verdict
  • TAM-SAM-SOM sizing
  • Competitive and alternatives map
02 — Positioning & offer design

One sentence that makes the right buyer stop scrolling. We define the segment, the wedge, the promise and the proof — then shape the offer around it.

  • ICP and segment definition
  • Positioning statement & messaging house
  • Offer scoping and packaging
  • Objection and proof inventory
03 — Pricing & business model

Pricing is a strategy, not a number you guess. We test willingness to pay, choose the model, and build the unit economics that make the business work at scale.

  • Pricing model & tiering
  • Willingness-to-pay testing
  • Unit economics (CAC, LTV, payback)
  • Revenue model & forecast
04 — Go-to-market and first 100 relations

Which channels, in which order, with what budget and what message. We build the pipeline, run the outreach cadence, refine the pitch after every call and turn early users into references.

  • Prospect list & CRM setup
  • Launch calendar and assets
  • Sales narrative & outreach scripts
  • Demo and discovery call structure

05 — Iterate, measure, scale

Every month we review the numbers, kill what does not convert and double down on what does, so the plan keeps matching reality.

  • Monthly KPI dashboard
  • Experiment backlog & results log
  • Retention and activation fixes
  • Scale-up or pivot decision points

objectives and kpis

WHAT GOOD LOOKS LIKE

Launching is an ongoing iteration. Every month we review the same numbers and decide what to keep, fix or kill.

20+ customer interviews

Validated problem, language and buying triggers in the first 6 weeks.

First 10 paying customers

The proof point that turns an idea into a business, typically within 3-4 months for SaaS and retail businesses.

2-3 channels tested per quarter

Disciplined experiments with a clear kill-or-scale decision each time.

Positioning locked in 30 days

One clear ICP, one promise, one message the whole team can repeat.

CAC payback under 12 months

Unit economics that make growth fundable rather than expensive.

A repeatable sales motion

A pitch, a pipeline and a process you can hand to your first sales hire.

HOW A MONTH WORKS

Two hours a month, structured so nothing drifts: one session to decide, one to execute, and async support in between. You always leave with owners and deadlines.

Session 1 — Strategy

A 60-minute working session at the start of the month: review last month's numbers, decide priorities, and set the two or three things that matter.

Session 2 — Execution

A 60-minute session mid-month to unblock, review the work in progress (copy, pricing, pipeline, decks) and adjust before the month ends.

Between sessions

Async access by email and WhatsApp, plus document reviews and written follow-up notes with clear owners and deadlines after every call.

optional module

FOUNDER BRAND

Founder narrative

Why you, why this, why now: the founder-market fit story that makes an investor believe you are the person who wins this market.

Media, stage & podcasts

Positioning for panels, demo days and podcasts, with talking points and a press-ready company boilerplate.

LinkedIn & public presence

Profile rebuild plus a content cadence that makes investors warm before the first email lands. Inbound intros instead of cold ones.

Presence & delivery coaching

How you show up on camera and in the room: voice, pace, body language and the confidence that reads as fundability.

ALSO COVEReD


  • Pre-launch waitlist and beta programme design         
  • Landing page and website copy review
  • Partnership and distribution strategy  
  • MVP scoping and build-vs-buy decisions
  • Pitch and demo scripts for sales calls
  • Hiring plan for your first commercial roles

 

PACKAGES & PRICING


Launch sprint

€1,500 · ONE-OFF

A focused 4-week sprint: validation, positioning, pricing and a go-to-market plan you can execute immediately. Includes four working sessions.

BOOK AN INTRO CALL

Monthly advisory

€690 / MONTH

The core format: two 1-hour sessions per month, async access between calls, document reviews and written follow-ups. Rolling, cancel any time after 3 months.

START MONTHLY ADVISORY

Advisory + execution

FROM €1,800 / MONTH

Same rhythm, plus hands-on delivery: I write the copy, build the decks and models and run the outreach with you rather than only advising on it.

BOOK AN INTRO CALL

Contact

ready to LAUNCH?

Book a free 15-minute call. We will look at where you are, what your company should be, and whether I am the right person to help you get there.


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