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Startup fundraising truths I wish early-stage founders knew

11 novembre 2026 par
Margaux Pagès


I’ve helped many founders prepare for their first round of#funding, and I’m still surprised about the wrong believes some of them have.


Here are a few common ones and what should be done instead:


⏱️You’re not going to raise $500k in 2 weeks → think 3 to 6 months.


🪜Or raise $500k without revenues → go for a $200K milestone first.


📌 Pitch decks have to be built a certain way → use templates.


🔃 Investors don’t finance your expenses, they finance their return on investment → tell them what you’ll achieve with their money.


💯Your pitch story should be about numbers → put them on all slides.


🧑Your deck shouldn’t have Statista screenshots → only unique, compiled, hard earned user interview findings.


🪡 If not SaaS, you aren’t for 90% of VCs → nail it with niche VCs then.


👋 Angels don’t fund founders they don’t know → get intros or move on.


🪴Incubators are often your 1st available checks → don’t skip them.


🔢 Your numbers are what matters to VCs → know your KPIs by heart.


🎤 You should be able to pitch your company in 5 minutes. That’s 30 seconds per slide → and it takes a lot of training to get there.


Unless you’re a successfully exited founder or come from a great family, fundraising is ice hard and relies on a well thought out process.


If you’re looking to raise for the first time, I’m happy to help! Feel free to reach out!

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